29 June 2013
M.I.A.’s videos have always been something to note. Her videos for “Born Free” & “Bad Girls” both brought a lot of attention to issues both personal and political. She doesn’t give a damn about what you think; she’s here to go hard and be a feisty spark in the scene. “Bring the Noize” focuses more on her Indian/Tamilian descent as we follow her and an entire community of people surrounded by neon and black lights. Her rave influences flourish visually and the sequences move with a lot of energy, much like the track. It’s very much so an ode to where she’s come from and where’s she gone and a blending of the two worlds. Quick cutting and ferocious enthusiasm from M.I.A is always fun & seeing the thirty-seven year old firecracker dancing around and being relevant still is refreshing.