A registered not-for-profit, My Entertainment World attracts thousands of informed and engaged readers each month. We are devoted to publishing only top-quality reviews, editorials and features from writers with experience and education in their field of coverage. Advertising with us gives you the opportunity to reach smart, young and interested demographics by targeting whatever entertainment branch you’d prefer- TV, Theatre, Cinema, Music, Sports, Books, Games or any combination thereof. Most of our readers are between 13 and 35 in Canada and The United States but extending all around the world. As one of Toronto’s fastest growing entertainment websites, My Entertainment World is reaching new readers (and consumers) every day and distributing our content across Twitter and Podcast platforms and to 60,000+ Facebook fans.
Our readership fluctuates greatly based on the season and what’s going on on the site. In January 2012, just after the announcement of our 2011 Award Nominees, readership hit a high of more than 30,000 pageviews that month due in part to the nominations and in part to an interview we published with an actress named Joey King who broke a massive Dark Knight Rises story exclusively on My Entertainment World. February and March feature our yearly Nominee Interview Series in which we profile dozens of nominees from our My TV, My Theatre and My Cinema Awards with exclusive interviews. Credentialed with all major North American theatre companies and television networks, we’ve featured such top stars as Mayim Bialik, Megan Hilty, Jeff Probst, Amy Acker, Graham Abbey, Danielle Fishel and Michael Therriault– hundreds of artists over 5 years (many of whom are Emmy, Dora and Genie award winners). The series always brings a notable bump in readership.
Because of the fluctuating nature of our stats, our advertising is measured by page views instead of time, ensuring a fair amount of exposure no matter the season.
Artists’ Discount Program
If your Fringe Festival or SummerWorks show scores an A+ or A, you can cash in on that goodwill with a 50% discount on advertising your next show on My Entertainment World. If you scored an A- or B+, we’ll knock 25% off the ad price. Discounts also apply to all My Theatre Award winners (50% off), and nominees (25% off) in Toronto, Boston, London or New York, are REUSABLE FOR A FULL YEAR, and can be combined to a total of 75% off.
All My Entertainment World Patreon Patrons who pledge $5/month or more are given a REUSABLE, TRANSFERABLE 10% advertising discount that can be applied to any production they choose even above the 75% limit. The patron doesn’t have to be directly involved with the production (though they can be), they just have to send us an email giving the company in question temporary access to their discount. Multiple patron discounts can be applied to the same production.
Please inquire by email for further information, or to purchase ad space.
Here are a few of the advertising options we offer:
Cross-Site Banner: This is the only advertising option that appears on all pages of My Entertainment World, no matter the branch, and is the only standard advertisement available on the home page. The cost is $25 per 500 page views for a large, linked banner (500 x 175) at the bottom of every page (including the home page, each branch page, archives, searches, staff, contact and individual articles)
Featured Post: Certain organizations can apply for a featured advertisement to appear as an article on the website. The cost for a featured post is $100 as that link will stay in the search-able archives and on the related branch indefinitely. For an additional $50 per week, content-related organizations (such as theatre companies, television channels, sports organizations, book publishers, etc…) can request a premium place in the slider at the top of the homepage where every reader will immediately see their ad (700 x 500) displayed as they enter the site. This option is only available in conjunction with a Featured Post.
Play of the Day (Regular Season): Theatre companies who’ve just received a great review are invited to purchase Play of the Day for $50*, a hyper-visible spot at the top of the homepage where we’ll display your poster for the ENTIRE REST OF THE RUN*! This option is also available for Films, Books, Games, Songs/Albums, Teams, TV Shows and Performers at negotiable prices.
Play of the Day (Festivals): During Fringe and SummerWorks, Play of the Day switches to an auction system. If you get a good review (B or better), you can bid to become our Play of The Day (prime advertising spot at the top of the homepage AND on our Fringe landing page). Bidding starts at $5 a day. Whomever is the highest bidder as of midnight each night of the festival gets the spot for the next 24 hours or until their bid is beaten (whichever comes second). To bid, just submit a .jpg of your poster to firstname.lastname@example.org with the subject line “Play of the Day” and be sure to mention your bid price in the email.
*Discounts do not apply to Play of the Day
*Additional charges may apply for performance schedules exceeding three weeks.