The gender stereotype is a real and very common practice in the gambling industry since, for all this time, men were more likely than women to have gambled, suggesting that gender and gambling behaviour are interlinked.

Today, the equation of “who gambles more” is not as readily answerable as it used to be in the yesteryears. The latest participation data obtained from an analytics report from the ICE casino online ca indicated the following metrics on particular games where women gamblers had a higher proportion than men:

  • Bingo – 5.7% of women and 2.1% of men
  • Instant Lottery Tickets and Instant Online Games – 34.8% of women and 31.1% of men.

Gambling is becoming highly popular among females in Canada, but statistically, men are way ahead in numbers. Males gamble more. But the numbers are changing, and so is the stereotypical perception.


What Women Want From Gambling Is Much Different From What Men Want

Gambling, from a gender perspective, is not about social stereotypes. It has a lot to do with behavioural patterns and the idea of recreation.

The Google Podcasts hosted by Ask Gambler are among the best of their sort. Gloria Cereda, the general manager of Catena Media, one of the biggest marketing and lead-generation businesses in the contemporary iGaming industry, is featured in one episode of the podcast.

In some 18–20 minutes of the podcast, including the introduction, Gloria reveals really startling truths and survey information on female gamblers having a significantly higher winning potential than men.

This has less to do with skill or budget but is mostly about what women want from gambling.

  • for males, it is almost like “business,” where winning is based on math, volatility, and plenty of technical projections;
  • for women, it is mostly about enjoyment, recreation, and socializing with friends.

According to a recent poll by the UK Gambling Commission, some behavioural patterns have been proposed:

  • Women are less prone to addiction and spending above their means because of their lower levels of stubbornness and aggression.
  • Men are more likely to become compulsive gamblers, statistically, 1.2% compared to 0.2% of females.

Ego plays a significant role in men’s gaming behaviour and decisions. Poker is an excellent example of this. In this game, males are statistically less likely than females to concede a loss because they perceive it as a slight to their manhood.

Women gamble less because they are not as compulsive as men; meanwhile, males are more likely to be engaged in such a risky kind of entertainment due to problem gaming. So the disparities cannot be really classified as “stereotypes.”


Gender Comparison of Online and Land-Based Gamblers

According to a recent survey study by Statistics Canada’s Health Analysis Division, the number of female gamblers increased by 8% between 2017 and 2021, especially among those over the age of 35. A key factor in this is the prevalence of online gaming in Canada.

During the pandemic months, there was a massive surge of women signing up for online casinos and participating in gaming events. The average gambler is slowly changing. Gaming is, at its core, a passion business. Females are becoming more visible in the sector because of recent efforts and campaigns, as well as the general obligation to provide equal chances and rights. It is even more critical now than it was a decade ago.

The majority of Canadian provinces have established online gaming sites that are regulated and granted licenses to operate in Canada. But there are also a few other unlicensed Internet casino venues in Canada that are not too difficult to find.

In Canada, there are now more possibilities to gamble than ever before, and this trend might continue. The requirement for more frequent and thorough surveillance becomes even more pressing as a result of new gaming technologies like online poker and sports betting.


Women in the Field of Online Gaming

Most discussions of females in the gambling industry cannot be confined to gaming alone. The consideration and inclusion must also be about females who are actively pursuing successful careers in the industry and who have driven important innovations and constructive efforts.

Stephanie Fisher, a panellist and industry expert, spoke about how she belonged to a generation of females who, despite having a passion for and skill with various games, had many reasons to believe they couldn’t have a career in the gaming industry. However, her perception has changed considerably. Seeing positive developments over the years, she now feels on equal terms and exemplifies how the gaming industry has generally become diversified.

The first step in creating a welcoming and secure atmosphere for female players and employees in the casino sector is to acknowledge ignorance as the main obstacle to diversity and inclusion. It is evident that women, as gamblers, are different from men, and the differences can actually be more beneficial for safer gambling.

We may move on with a comprehensive and sustainable approach once there is a learned perspective in which female gamblers, game developers, PR managers, and all other designations advance and promote a prospective industry as a whole.


Do We Need Any Stereotypes in the 21st Century?

Males can like playing casino games, and females can do it as well. At the same time, there can be those representatives of both genders who despise gambling. Either of these behavioural patterns is normal, and we do not have to associate only one particular approach to some point of life with a specific sex. On the contrary, we should embrace the difference and let statistics be just data that can change daily, not a pre-condition for stereotypes.